Why Brine?

Brining is your ticket to a juicy, full-flavored turkey, even if you’re not feeling totally confident about your roasting skills. During brining, the turkey absorbs extra moisture, which in turn helps it stay more moist and juicy both during and after cooking. Since the turkey absorbs salt along with the water, it also gets nicely seasoned from the inside out. Even better, the salt breaks down some of the turkey’s muscle proteins, which helps with the overall moisture absorption and also prevents the meat from toughing up quite so much during cooking.